about us.

Sy and Kana here. We're a silly, chatty sister duo based in Chicago. We formulated hairbaby in May 2025. Why?

Simply, we believe Asian hair should ✨ shine to its fullest glory ✨

We take self-care seriously here. Because of that, we've been frustrated with how much time it takes to find the best Asian hair products and resources.  But we've persisted to love our hair--to baby our hair. Thus, we created hairbaby as an Asian-hair resource base.

A little about us: Kana knows Korean, Japanese, and Mandarin, and she wants to use her language skills to compile overseas hair knowledge to share with fellow Asian Americans. She’s explored the beauty world since her early teens, but has always struggled to maintain her super thick, wolf-like hair (mega type-c hair with ultra low porosity). Trying to make sure her hair isn’t dry AF, too poofy, and actually holds shape has taken more than a decade of experimentation.

Sy has spent most of her time not exploring the beauty world, but pondering life’s big questions about identity and purpose. She's discovered that beauty is about celebrating her body and honoring how she’ll feel at 70 years old.

Which is why we’re here to say—our goal isn’t achieving perfect hair.

Perfect hair doesn't exist. We live regular lives. Sometimes we don’t have the perfect diet, we party, or we don’t get the trifecta of veggies, fruit, and protein. We’re depressed. And our hair feels it all.

If you want perfect hair, get a wig.

Achieving perfection has felt performative over anything else as Asian Americans. Which is why our goal is confidence. We feel that confidence is very achievable and can be quite infectious! Confidence is key to a healthy sense of self.

We're thankful you're here and welcome you to our hrbb community 💖